Trending Beauty (What’s New, What Works)
Photo: Pinterest
By THÉRÈSE MARGOLIS
In a year strained by a global pandemic, economic strife and mounting global warming consequences, choosing makeup and beauty products with a social and environmental conscience is more important than ever.
Photo: Deposit Photos
Opting for ethical, sustainable eco-friendly beauty that also gives back and helps those most in need is more important in 2020 than ever before.
Fortunately, many national and international skincare, haircare and cosmetic companies are stepping up to meet the challenge, offering products that not only help to keep you gorgeous, but also make a contribution to fighting covid-19, helping women, protecting human rights, reducing their environmental footprint and, yes, making the world a little better place.
Garnier Green Beauty
Last month, Garnier, the nature-focused brand of the global L’Oréal Paris beauty conglomerate, launched its most ambitious eco-friendly initiative yet, Garnier Green Beauty.
Photo: Garnier
The multi-pronged program incorporates a head-to-toe makeover of the brand’s commercial and operational model, from packaging to sustainable sourcing.
In line with L’Oreal’s broader sustainable targets, Garnier has committed to make all industrial sites 100 percent carbon neutral by the year 2025 and to ensure that all of its plant-based and renewable ingredients are sustainably sourced by 2022.
Garnier has also vowed to use only packaging that is reusable, recyclable or compostable materials containing zero virgin plastic.
The Green Beauty initiative was spearheaded in July with the introduction of Garnier Organic Hemp in cardboard packaging, soon to be followed by the launching of Garnier SkinActive Eco-Pads, due out in October.
Photo: Garnier
The brand has also partnered with two NGOs, Ocean Conservancy and Plastics for Change, to help fight against the impact of plastic pollution.
Garnier is also doing its part in the fights against covid-19.
So far, the company has donated a million euros to the International Red Cross and International Red Crescent to help underprivileged covid-19 patients and help slow the spread of the disease.
It has also produced and distributed millions of units of hand sanitizers free of charge to food retailers’ employees worldwide.
And in the face of the current crisis, Garnier has temporarily suspended production of its micellar water line in order to produce hand sanitizers.
Pai Pai PPE
On a more local level, Pai Pai, the Mexican-owned cosmetic company that uses packaging inspired and illustrated by national artists, is offering four special beauty and cosmetic kits all this month to help support local indigenous communities.
Picture: Pai Pai
These cute little Kits con Causa (Kits with a Cause) sell for between 655 and 849 pesos (an up to 25 percent discount on their usual prices) and include a selection of lipsticks, nail colors and blushes, depending on which kit you choose.
For each kit sold, Pai Pai is donating 10 percent of the profits to the Mosquiteros Organization that helps to generate awareness and public support for underprivileged and marginalized communities.
In this particular case, the money will go to help buy essential personal protective equipment (PPE) for members of local indigenous communities.
Photo: Pai Pai
The goal is to be able to purchase at least 300 PPE packages, each with medical googles, an N-95 face mask, surgical gloves and a disposal lab coat.
Pai Pai was created seven years ago by two university friends, Karen Rodarte and Andrea Ibargüengoitia, who committed to making only organic-based products.
You can order all Pai Pai products on line from the brand’s webpage.
…Aug. 26, 2020