Tag Archives: marketing

SEP Opens Job Vacancy with 140,000 Pesos Monthly Pay

By MARK LORENZANA Mexico’s Secretariat of Public Education (SEP) announced on Monday, June 20, vacant positions to be assigned in its headquarters in Mexico City, with salaries that pay up to 140,000 pesos a month. The SEP has opened up positions for general director of agricultural technological education and marine sciences, and general director of higher secondary education in agricultural technology and

Read more

The Runway Rundown

The Times They Are a-Changin’ By KELIN DILLON As the coronavirus pandemic continues to ravage countries around the globe, powerful international fashion houses and small-scale designers alike have been forced to change the way they introduce their new collections. Restrictions on crowd sizes and social-distancing mandates have all but eliminated one of the long-held pillars of the industry in its

Read more

The Pros and Cons of Legalizing Marijuana in Mexico

By JULIA CASTILLO     The legalization of marijuana and some juridical actions to decriminalize possession, consumption and harvesting is the big topic of the day in Mexico. Already, some of the first steps towards legalization of the drug for recreational use have been taken. This led me to think about how weed, which is currently largely consumed in Mexico, even if it is still

Read more

Indio: Racism in a Bottle of Beer

By JULIA CASTILLO     Mexico’s Indio beer brand was originally called Cuauhtémoc, in honor of the last Aztec emperor-warrior, who died at the hands of Spanish conqueror Hernán Cortéz.   Back then, Cuauhtémoc’s image appeared on the label. Launched in the 1880s, its name was changed in 1905 because customers began to ask for it as “the one with the Indian image” (“la del Indio,” in Spanish). For practical

Read more

Dressing Women Athletes in a Market Guided by Men

By JULIA CASTILLO     Nike shoes may not qualify as a global market failure, but how about it being a sport brands that doesn’t understand women? Last August, Nike released an ad in Mexico. The ad develops in a traffic jam, in which women grab what can be called “empowerment” and start running. This ad generated a lot of opinions, some of them in favor and some

Read more