Tag Archives: Mexican Association of Online Sales

Building North America through Digital Commerce

OPINION By IÑIGO FERNÁNDEZ BAPTISTA Part of an ongoing series from the Wilson Center* In 2006 — more than 16 years ago — in the midst of the bird flu, Jeffrey Staples published an article in Harvard Business Review stating that a pandemic could become the single greatest threat to business continuity. That prediction took solid form with the covid-19 pandemic

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Mexican E-Commerce on the Rise, But Still Hampered

By THÉRÈSE MARGOLIS     After Brazil, Mexico is the second-largest e-commerce market in Latin America, expected to represent more than $8 billion in sales this year, according to Pedro Abad, CEO of Elogia México, a digital marketing agency. “That figure is impressive, but it pales in comparison with the size of the U.S. e-commerce market, (which amounts to $453 billion in

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