Tag Archives: Miniso Japan

Miniso: Junk, Junk and More Junk

By THÉRÈSE MARGOLIS     If deception is your game, Miniso is your name. Yes, that always-crowded, multi-product assortment of little pseudo-Japanese stores that seem to have sprung up in Mexico practically overnight are masters of deceit. From the company’s name (which technically is Minoso Japan, as seen practically everywhere inside the stores’ premises), to the not-so-coincidental similarities between its red corporate

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