Tag Archives: Miniso

Mexican Brand Breaks into Asian-Dominated Variety Retail Market

By THÉRÈSE MARGOLIS Move over Miniso and Mumuso. There’s a new kid on the low-cost variety and retail chain store block, and unlike some Asian brands that try to disguise their Chinese origins by having all their staff greet customers with a Nipponese “aregato,” this company is proud of its roots. The new Ideën Stores brand is a 100 percent Mexican-owned

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Miniso: Junk, Junk and More Junk

By THÉRÈSE MARGOLIS     If deception is your game, Miniso is your name. Yes, that always-crowded, multi-product assortment of little pseudo-Japanese stores that seem to have sprung up in Mexico practically overnight are masters of deceit. From the company’s name (which technically is Minoso Japan, as seen practically everywhere inside the stores’ premises), to the not-so-coincidental similarities between its red corporate

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