Tag Archives: targeting

Dressing Women Athletes in a Market Guided by Men

By JULIA CASTILLO     Nike shoes may not qualify as a global market failure, but how about it being a sport brands that doesn’t understand women? Last August, Nike released an ad in Mexico. The ad develops in a traffic jam, in which women grab what can be called “empowerment” and start running. This ad generated a lot of opinions, some of them in favor and some

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