Pulse News Mexico photo/Melissa T. Castro


A group of international diplomatic ladies were the guests of honor on Thursday, Jan. 8, at a special midmorning preview of the high-end Spanish design house Novios de Protocolo’s latest couture collection of formalwear for men hosted by the brand’s founder and global CEO, Mariano García Forcada, and his daughter, Ruth García Broto, who both flew in from Madrid for the occasion.

Ruth García Broto, left, and Manuel Montero, right, discuss the latest trends in formalwear for men with with Abla Harasis Obeidat. Photo: Novios de Protocolo

As the wives of the foreign ambassadors and other diplomats accredited in Mexico, along with Ambassador Mireya Terán Munguía of Mexico’s Foreign Relations Secretariat (SRE) perused Protocolo’s new range of tuxedos, dinner coats, smoking jackets and formalwear accessories for men, they were given a personal tour of the company’s exclusive boutique on Avenida Masaryk in Colonia Polanco and invited to sample a range of home-baked cupcakes and other sweets from the Cupcake Project and freshly made mimosas as Ruth García gave them tips on how to choose fabrics and have tailored suits fitted.

They were also shown a brief video on the 27-year-old company’s history and its latest catwalk of designs at New York Fashion Week.

Seen here are Nergish Weisberg, left, and Nandita Chakma. Pulse News Mexico photo/Melissa T. Castro

“This season’s exclusive collection is inspired in the grace and glamour of the 1920’s,” García Broto explained, as her father showed off the line’s Gatsby-esque designs of double-breasted coats, sleek pinstriped shirts and bold print ties.

“Protocolo’s 2018 collection portrays the elegance and romance of that era, with a distinctively contemporary twist of modern-day style and comfort.”

The collection also includes plush velvet smoking jackets with subtle velvet patterns in dark cobalt blue and classic smoky gray cashmere coats with contrasting bowties and cummerbunds in bright floral microprints.

Seen here, from left to right, are Nergish Weisman, Yoke Duckwitz, Ruth García Broto, Thérèse Margolis and Victoria Eriksson. Pulse News Mexico photo/Melissa T. Castro

Patent leather shoes in black and dark blue complete the look for the groom or well-groomed Protocolo gentleman of 2018, creating a balance between Rat Pack perfection and George Clooney chic.

Novios de Protocolo was founded in Madrid in 1991 by the García family, which had been in the Spanish textile industry since 1908.

It opened its flagship boutique in Mexico in 2010, and currently has points of sale in Palacio de Hierro in Polanco, Santa Fe, Guadalajara, Monterrey and Puebla.

It also has stores in Columbia and Bolivia.

High quality fabric is one of the most important elements of haute couture fashion. Photo: Novios de Protocolo

Among the guests of the Protocolo preview event were Victoria Eriksson, wife of the Finnish ambassador to Mexico; Nandita Chakma, wife of the Bangladeshi ambassador to Mexico; Abla Harasis Obeidat, wife of the Jordanian ambassador to Mexico; Yudith Schneider, wife of the World Bank representative in Mexico; Nora Duncan, wife of the deputy chief of mission of the U.S. Embassy in Mexico; Nergish Weisberg; Yoke Duckwitz; Maite Martínez de Reyes and Maregarita Nacif de Bachaalani.

After the presentation, each of the diplomatic ladies were given a wine accessory package courtesy of Acura and a personalized invitation for their husbands to come and have a tailored fitting by Novios de Protocolo’s style advisor in Mexico, Manuel Montero.


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