By THÉRÈSE MARGOLIS
It’s the unofficial month of love (thank you St. Valentine for giving us an entire day dedicated to romance), Global Wedding Month (a natural byproduct of all the amorous behavior on the 14th), and International Pie Month (who can’t appreciate the fêting of sweet fruit and savory fillings tenderly wrapped in a flaky-light pastry dough?).
February is all about warm and fuzzy feelings, and hoping that the groundhog came out on a hazy day and didn’t see his shadow, thus ensuring an early spring and warm weather days ahead.
But for many Mexican merchants, February is also a month for revamping their sales approach and cashing in on the season of passion.
Here are some novel new ways that some of our favorite brands have harnessed the magic of love to make February a month of must-have-items shopping.
Mouse Meets Monkey
Topping the list of February promotions is Kipling’s new line of limited edition Mickey Mouse handbags, suitcases, backpacks and accessories.
As part of an ongoing celebration of Mickey’s 90th birthday (he looks awfully good for an nonagenarian, doesn’t he?), Kipling has teamed up with Disney to produce a collection of 25 items showcasing the little mouse that took the world by storm nearly a century ago and is still going strong.
Available in Kipling stores and franchises nationwide, the pieces in red, white, black and denim blue (Mickey’s favorite colors), have contemporary graffiti patterns and a playful nature that make them stylish at any age.
And just so nobody has any doubts about the bags being Kipling, they all come with that iconic little monkey attached at the zipper.
Kipling, which is in the process of updating both its product lines and retail strategy, has weeded out the more cutesy rainbow shades from its collections to focus on more unisex neutral hues like red, black, browns and blues, and the company has also cut its inventory in half (less is more) to create a more uncluttered and inviting shopping environment.
It has also begun to introduce original mural paintings in its shops to give customers a holistic arts experience, and is now introducing new collections every month (previously the brand changed lines every season).
Getting Straight to the Point
Meanwhile, the Mexican lingerie brand Vicky Form has unabashedly renamed February as the Month of Sex, giving it the tagline of “Quítatelo Todo” (“Take It All Off”).
Encouraging its customers to “make your fantasies into realities,” Vicky Form has developed sexy February underwear ensembles based on each of the 12 signs of the zodiac so you can entice your mate based on your erotic horoscopic tendencies.
The lingerie is designed to bring out the sexy side of women, which, Vicky Form insists, has nothing to do with flowers and chocolates.
Vicky Form has also installed vending machines at its Torre Manacar, Plaza Toreo and Plaza Tlalne shopping malls that dispense sex toys geared to you (or your partner’s) individual fetishes.
And finally, Burt’s Bee, that pharmacy brand favorite that we all grew up with (remember those little yellow tubes of super-hydrating lip balm that you never left home without during your junior high school years?), has grown up and is no longer catering exclusively to the teenybopper, prepubescent crowd.
Still faithful to its organic beeswax roots, the brand offers a broad range of “true to mature” skincare, cosmetic and personal hygiene products that shun artificial additives and embrace cruelty-free and ethical ingredients.
And now, Burt’s Bees has introduced a whole new line of products for sensitive skin.
About one third of adult women suffer from sensitive skin, which can include outward signs like rosacea and swelling, or can be invisible but cause uncomfortable itching and irritation.
Enriched with cottonseed extract and infused with aloe vera and rice extracts, Burt’s Bees Sensitive cleanser, day cream, night cream, eye cream and facial wipes leave skin soft and comfortable, and are 99 percent natural, which means that they are good for the environment and good for your skin.
Moreover, the entire line is fragrance-free, hypoallergenic and allergy-tested.