By THÉRÈSE MARGOLIS    

Hublot, the luxury Swiss watch brand founded in 1980 by Italian horologist Carlo Crocco, introduced its new regional director for Latin America, the Caribbean, the Middle East and Africa, David Tedeschi, during a lavish media event at Mexico City’s upscale Restaurante de El Lago on Monday, March 11, a sure sign that the company is gearing up for increased sales nationwide.

A native of Geneva, Switzerland, the 31-year-old Tedeschi was born into a watchmaking family and developed a passion for timepieces at an early age.

After graduating from the École Technique de la Vallée de Joux watchmaking school, he joined the Hublot sales team in 2008, and quickly worked his way up the company’s corporate ladder until 2016, when he was named sales manager for Africa and the Middle East.

The Hublot label has won a global reputation for its cutting-edge innovation, starting back in 1980, when it released the first gold watch with a natural black rubber bracelet.

Hublot’s mission has always been to create timeless timepieces that transcend fashion with sporty designs and polished sophistication.

The brand’s guiding principles have always been simplicity and elegance, with pure austere lines that reflect Hublot’s namesake, a ship’s porthole.

The iconic Hublot Big Bang, first released in 2005 for the Baselworld watch fair, remains the flagship model for the company, and has helped to bring global sales to nearly $600 million a year.

By partnering with soccer, art, music and motorsport icons for special editions, Hublot has managed to engage a younger clientele of 25- to 45-year-olds, who now account more than 70 percent of its sales.

Hublot has also garnered the coveted title of official timekeeper to the World Cup for the last three years, making it extremely popular in Latin America in general and Mexico specifically.