A Kipling mural by Mexican artist Sofía Castellanos. Photo: Kipling

By THÉRÈSE MARGOLIS    

As part of its ongoing global “Live Light” rebranding campaign to cater to a younger, more unisex market, Kipling – the Belgian handbag, backpack, tote and luggage design house with that iconic little monkey – has hired five local artists to paint the town “ape” and leave their mark on Mexican street fashion.

The so-called Kipling Squad – composed of artists Cecilia Maafs, Cocolvú, Francesco Pinzón, Sofía Castellanos and Alan Daniel – will be creating pop-up street art murals throughout Mexico City over the course of the next month, beginning with a 20-foot painting Castellanos on the exterior wall of the Picnic Patio Gallery in Mexico City’s trendy Colonia Condesa that was unveiled on Thursday, March 14.

Additionally, the artists are creating one-of-a-kind murals inside some of Kipling’s more than 20 stores nationwide and are developing 30 personlized Kipling items that will be auctioned off in May, with the proceeds going to help build playing fields for public schools with limited financial resources.

 

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