By THE PULSE NEWS MEXICO STAFF
This year’s Buen Fin nationwide sale is expected to bring in more than 116 billion pesos in revenues for small- and medium-sized businesses, according to Economy Secretary Graciela Márquez Colín.
The four-day sale, which falls on the Mexican Revolution Day holiday weekend that this year ran from Friday, Nov. 15, through Monday, Nov. 18, included the participation of more than 200,000 businesses across Mexico, up 30 percent compared to the 2018 Buen Fin sale, Márquez Colin said.
This year, more than 45 percent of the Buen Fin sales were conducted through internet purchases, National Business, Services and Tourism Confederation (Concanaco) president José Manuel López Campos said.
The Buen Fin (which literally translates to “Good Weekend”) sales period — Mexico’s answer to the United States’ post-Thanksgiving Black Friday mass sale — began in 2010 as a way to promote sales for local small businesses and is held each year during the Nov. 20 long weekend.
Nov. 20 is a national holiday that commemorates the conflict that constituted the start of the 1910 Mexican Revolution.
Originally, the Buen Fin weekend was a Mexico City initiative, but the idea soon spread nationwide.