Guadalajara Gears Up for Major Fashion Expo


Photo: adweek.com

By THÉRÈSE MARGOLIS

More than 1,000 Mexican and international fashion and design houses are expected to participate in the 72nd edition of the Intermoda Fashion Expo, which will be held in Guadalajara from Jan. 14 through Jan. 17.

The expo, which is the largest fashion exhibition in all Latin America, will include clothing and accessories from both established and up-and-coming designers, and will include the participation of 18 foreign nations.

The four-day event will include 12 catwalks, as well as a series of conferences and symposiums on topics related to current fashion trade and other issues, and is expected to be attended by more than 28,000 buyers and other fashion industry specialists from around the globe.

The primary goal of the Intermoda Expo, which is held twice a year, is to serve as a venue for industry producers and buyers to meet up and to showcase Mexican fashion trends.

“While Mexico is suffering an economic recession, fortunately, the nation’s fashion and clothing confection industry have remained unscathed in the last few years, maintaining sales,” said Intermoda President Jaime Barba de Loza during a press conference on Wednesday, Nov. 27, to announce the January expo.

Currently, the garment and fashion design sector in Mexico accounts for about 7 percent of the country’s total GDP.

Barba de Loza said the expo is expected to bring in about 924 million pesos in direct and indirect revenues and 88 million pesos in direct sales.

 

Categories: Beauty, Fashion, Finance, Latin America, Lifestyles, MexicoTags: , , , , , , , , , ,

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