Photo: Privalia

By THE PULSE NEWS MEXICO STAFF

Privalia, the largest online store in the country, is celebrating its 10th anniversary in Mexico.

Founded in Spain in 2006, Privalia set up shop in Mexico is September 2010 under the slogan “Your Daily Fashion Outlet,” pioneering the offer of online high-end clothing and accessories as a virtual outlet store.

It also offers luxury perfumes, sportswear and household goods at discount prices of up to 70 percent off.

Among the international luxury brands sold on Privalia are Calvin Klein, Tommy Hilfiger, Salvatore Ferragamo, Levi´s, Coach, Tous and Estée Lauder.

In 2011, the company created the Fashion Blog Awards, recognizing local and global bloggers who promote fashion styles through internet platforms.

By 2012, Privalia’s sales had increased by 130 percent, due mainly to its careful delivery protocols, and it set the pace for a surge in online sales nationwide.

With the introduction of a cellphone app in 2013, Privalia expanded to more than 130 employees with about 435,000 sales a year.

Privalia also introduced E-Fashion Day in 2017 and received the eAwareds México and eCommerce Award México first-place prizes.

Today, more than 5 million people use the Privalia app.

To help commemorate the brand’s anniversary in Mexico, Privalia is offering special discounts and prizes this month to its clients.

…Sept. 23, 2020

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