By THE PULSE NEWS MEXICO STAFF
As part of an international call to action to end sexual harassment against women, L’Oréal Paris has launched a global campaign, leading up to the worldwide observance of the United Nations’ International Day for the Elimination of Violence against Women on Wednesday, Nov. 25.
In recognition of the fact that the United Nations has identified sexual harassment as one of the most pressing issues that girls and women worldwide face, L’Oréal has mobilized its army of ambassadors to help encourage both men and women to intervene safely if they experience of witness street harassment.
The new L’Oréal Paris campaign, called Stand Up against Street Harassment, was first launched in March of this year, and is now being extended to include a massive media across television and social media platforms around the world, as well as a special website in Mexico.
As of Wednesday, the French beauty and skincare giant will present a series of short videos and publications featuring 17 of its most famous commercial ambassadors, including Céline Dion, Helen Mirren, Eva Longoria, Katherine Langford, Cindy Bruna, Camila Cabello, Andie McDowell, Jaha Dukureh and Renata Notni, who will promote a a public training program to help inform about the issue.
“I am proud to be a part of this important effort and to support the Stand Up against Street Harassment movement,” said Dion.
“For me, being a women means being powerful and to that a strong sense of myself. I have experienced sexual harassment, as many women have, and I know that it can destroy our sense of confidence and self respect.”
By opening the public eye to the scale of harassment experienced by women, the Stand Up aims to simultaneously discourage harassers, support victims and encourage bystanders to intervene.
It’s ultimate goal is to effect a cultural shift in the global response to street harassment.
According to an Ipsos survey conducted last year in eight countries, 78 percent of the women interviewed claimed to have been harassed at least once, and sadly, only 25 percent said that someone intervened.
Because L’Oréal Paris has always stood for empowerment in every walk of a woman’s life, by helping to remove obstacles preventing women from fulfilling their ambitions, the company is committed to elevating women’s sense of self-worth, said Delphine Viguier-Hovasse, L’Oreal global marketing president
The Stand Up campaign was simultaneously launched this month in Mexico, the United States, Canada, France, Spain, Italy and Argentina, and will soon be launched in India.
…Nov. 26, 2020