Photo: Dior


Christian Dior once said that “after women, flowers are God’s most divide creations.”

Dior loved flowers, having grown up in villa in the heart of Granville, France, where he and his mother would spend hours cultivating their fragrant rose gardens along the Normandy coast.

Photo: Dior

And it was Dior’s inherent love of flowers that inspired his first major fashion designs, the famous “New Look” gowns, with their tight waists and full skirts, intended to replicate the shape of an upside down rose.

Dior’s passion for flowers was also reflected in his earliest perfumes, which created aromatic bouquets of floral scents.

Over the decades, that obsession with flowers became a fundamental part of the Dior brand’s DNA, and is especially evident in Dior perfumes, where roses, jasmine and

Even today, every fragrance in the Dior line pays tribute to his fervor for flowers.

Photo: Dior

And it is in keeping with the floral devotion that Dior has released yet another eau de parfum interpretation of its best-selling J’adore line of fragrances.

J’adore Infinissime, created by Dior inhouse parfumier François Demachy and fronted by the iconic beauty Charlize Theron, is an olfactory ode to absolute femininity, embellished in a garland of flowers.

Defined by Demachy as a romantic encounter the sublime sensuality of J’adore and the seductive scent of tuberose that “instantly symbolizes a powerful and confident femininity,” Infinissime is a powerful and enveloping perfume.

Photo: Dior

It opens with a sparklingly refreshing burst of blood bergamot and blood orange that are elevated to a lush garden of centifolia rose, Sambac jasmine, ylang-ylang and Grasse tuberose, and closes with a woody heart of lingering sandalwood.

Dior J’adore Infinissime is now available in Mexico in Palacio de Hierro and Liverpool.

…Dec. 1, 2020

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