New Dior Boutique Opens in Santa Fe

Photo: Dior


French fashion house Dior opened a new boutique at El Palacio de Hierro Santa Fe, its second in Mexico City, Tuesday, Feb. 9.

In keeping with the brand’s traditonal lush quality, the interior of the new boutique combines the elegance of a stately Louis XVI style with a modern, minimalist design – an ideal setting for women’s leather goods, shoes and accessories by Maria Grazia Chiuri.

Additionally, for the first time, men’s ready-to-wear, leather goods, shoes and accessories by Kim Jones also will be available at the Santa Fe boutique.

The new boutique was inspired by the design of the Dior Champs-Élysées boutique in Paris and features a beautiful storefront in white textured stones.

The windows and two large entrances – one leading to the women’s area and the other to the men’s section – are framed by gray arches.

The two universes interconnect inside, allowing a complete shopping experience.

The floor, in natural white oak, features various custom carpets for each space.

A marble display table welcomes visitors to the women’s area, where the walls are covered in a warm champagne finish, combined with toile de Jouy, a house signature used in Dior’s first boutique by decorator Victor Grandpierre. A classic 18th century design, the print has been reinterpreted by Dior’s successors and adds to the timeless elegance of the boutique.

A large accessory area offers a generous display of women’s shoes and sneakers – with a connection to the men’s shoe display and ready-to-wear salon.

The Santa Fe boutique opened with the new Spring 2021 men’s collection by Kim Jones and also showcases the Dior Essentials collection, a reinterpretation of the house´s iconic codes.

Visitors can discover the highly sought-after B27 sneaker – a personal favorite of Kim Jones – and interpretations of Dior’s famed Saddle Bag, as well as the innovative Hobo Bag and the iconic Lady Dior, created in 1994.

The close ties between Dior and Mexico have existed since the design house’s founding back in 1947, when Christian Dior named on of his first evening gowns Mexico, a full-skirted ensemble with a lemon and lilac pattern.

Other Mexican-inspired designs would follow, including dresses named Acapulco, Soirée à Mexico and Mexique.

The relationship between Dior and El Palacio de Hierro began in 1950 and was met with support from the iconic actress María Félix, a fervent admirer of Dior elegance.

In November 1954, six of the Dior Paris models arrived at El Palacio de Hierro to present the H line designed for fall/winter 1954.

…Feb. 10, 2021

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