Guerlain and UNESCO Join Forces to Protect Bees, Empower Women

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Just in time for International Women’s Day, the French beauty and cosmetic giant Guerlain, in cooperation with the United Nation Educational, Scientific and Cultural Organization (UNESCO) and international superstar Angeline Jolie, launched on Monday, March 8, a global program to empower women by taking care of bees, a heavily endangered species.

A 30-day entrepreneurial program, “Women for Bees,” will begin on June 21 at the French Observatory of Apidology in Provence,, France. There, the women will receive theoretical and practical training in beekeeping.

In the first two years of the program, UNESCO biosphere reserves to be involved include Sila in Italy; the central Balkans, Bulgaria, and Kafa in Ethiopia.

The goal by 2025 is to build 2,500 beehives in 25 UNESCO biosphere reserves, restore 125 million bees and train 50 beekeepers.

In rural areas, beekeeping can generate income for people who do not own a farm and improve food security in places where agricultural production is minimal.

“When women learn skills and knowledge, their instinct is to help uplift others. I am delighted to meet the women participating in this program from all over the world,” Jolie said in a statement.

“I look forward to getting to know them and learning more about their culture and environment, and the role bees play in this regard. I hope the training will strengthen their independence, their livelihoods and their communities.

Jolie is the face of the Guerlain perfume Mon Guerlain, saw her most recent campaign toured in Cambodia, where the actress, filmmaker and activist runs a foundation to support the local community and ecology. Among the first women trained in beekeeping came from there.

“Guerlain has a real commitment to the environment, sustainable development and the communities with which it works,” said Jolie, who is the sponsor of this pro

Protecting bees is an important part of Guerlain’s commitment to sustainable development. Over the past 10 years, LVMH Moët Hennessy Louis Vuitton, to which Guerlain belongs, has entered into six partnerships for the preservation of bees.

…March, 9, 2021

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