By THÉRÈSE MARGOLIS
There is a brand new skincare line on the global beauty market, and it is 100 percent Mexican in origin.
Maëlys Skincare, based out of Mexico City’s artsy Colonia Condesa and inspired by and for Mexican women, is produced in the United States and designed to offer the quality and efficiency of high-end international products for a peso-based clientele.
Since 2017, the Maëlys Skincare team of cosmetic scientists has been scouting the world, looking for the best, most-effect formulas to create honest-to-goodness beauty products made from safe, natural ingredients. that pamper the body while protecting Mother Nature.
For three years, the Maëlys Skincare team meticulously compared over a thousand different products from around the globe, honing the best from each nation and bringing home only the finest options in each personal hygiene and skincare category.
And now, at long last, the company has launched its first collection of top-quality body creams, hand gels, exfoliates, moisturizers, deodorants and depilatories in smart, practical, environmentally friendly packaging.
Drawing on the freshness and nurturing powers of fresh fruits and flowers — including bergamot, kiwi, lilies and peony — Maëlys Skincare has harnessed the benefits of natural ingredients and amplified them with the latest pharma-cosmetic scientific breakthroughs.
Maëlys Skincare products are available online and at select boutiques throughout Mexico.
Loewe Perfumes Get a New Look
The luxury Spanish design house Loewe has been around for more than a century and a half, and has never compromised its traditional standards of excellence and refinement.
The unparalleled refinement and distinction of Loewe has, over the years, won the faithful following of the likes of Ernest Hemmingway, Ava Gardner, Rita Hayworth, Marlene Dietrich, Sophia Loren and King Alfonso XIII, who granted the brand the Royal Warrant of Appointment, thus transforming Loewe into the Official Purveyor of the Royal Household of Spain.
But just because Loewe has not forsaken its time-honored commitment to quality does not mean it hasn’t evolved with the times.
Last month, the company updated the look of the flasks and packaging of all its fragrances for both men and women with a new graphic identity inspired in modern functionality and understated elegance.
The redesign of the brand’s logos and packaging reflects an approach that is “both useful and extraordinary, designed with a realistic approach and an uncompromising emphasis on functionality,” according to Loewe, which is owned by LVMH Moët Hennessy Louis Vuitton.
Developed by the French graphic duo Michael Amzalag and Mathias Augustyniak of M/M Paris, the new minimalist typeface and insignia are presented on tall, pale gray boxes meant to evoke library books, a major deviation from the brand’s previous ornate flasks and boxes.
Each Loewe fragrance now boasts a flask with its own expressive color, a singular shade reflecting both the scent’s natural ingredients and its mood or attitude, making for a botanical rainbow of luxury perfumes.
To help promote the brand’s new updated look, Loewe has contracted the services of renowned New York photographer and filmmaker Tyler Mitchell to develop a unique campaign that features intimate portraits of individuals interacting with organic elements, crafting emotions through nature.
The extraordinary visual campaign incorporates a synthesis of botanical art and human nature.
And starting in October, Loewe will also be launching a premiere line of Home Scents, available exclusively in Mexico through the brand’s webpage. The new collection of Loewe Home Scents is based on the raw essences of a vegetable garden.
Developed for Loewe by the company’s in-house perfumier Nuria Cruelles, the collection boasts 11 nature-based scents, including honeysuckle, juniper berry, marihuana, oregano, beetroot, tomato leaves, coriander, luscious pea, cypress balls, ivy and licorice. These plant essences are expressed as stand-alone scents within candles, wax candleholders, room sprays and rattan diffuser sets.
Ah, the Sweet Life
Longines has always believed that elegance is an attitude, and with its new collection, the mythical timepiece design house of Saint-Imier has once again proven that axiom to hold true with the latest additions to its timeless classic watch collections.
The La Grande Classique collection, the brand’s flagship watch with its iconic winged hourglass, is the quintessential example if Longines classic elegance and timeless refinement.
The watch is characterized by its particularly slim profile and wide range of functions, with models made from durable stainless steel, sometimes set with diamonds.
The La Grande Classique dial boasts a plurality of design and style, with white, black, blue or gray mother-of-pearl, silver or gold, sometimes with sunburst effects or lacquered with Roman numerals, diamonds or painted indexes.
To complete the classic aesthetic of this stately watch, a black, white or blue leather strap highlights the delicacy of the case, and a quartz or automatic movement brings life to the models in this line.
Among the other Longines collections are the DolceVita, made contemporary with a new sphere divided by sectors typical of art deco and with a new array of interchangeable straps.
Inspired by a model from the 1920s characterized by its rectangular case, this line offers a wide variety of pieces for men and women, with quartz or automatic movements.
It features a subtle balance of silver tones and stands out for its hour wheel, adorned with Arabic numerals and long, thin indexes, as well as its center-point crosshair.
Impregnated with great sobriety, this dial completes the men’s models in the line.
…April 8, 2021