Good for You, Good for the Environment
By THÉRÈSE MARGOLIS
In an ideal politically correct world, all good beauty products would be Earth-friendly and responsibly sourced.
But, for the most part, the majority of eco-conscious face creams, body washes and shampoos that claim to help the environment may make a tiny dent in staving off pollution, but just don’t cut the mustard when it comes to moisturizing your skin, cleaning your body or getting the dirt out of your hair and leaving it healthy.
As a result, many consumers end up torn between their good intentions to lend a hand to Mother Nature and their innate desire to have products that actually do the jobs they are intended to do.
Fortunately, Garnier, a subsidiary of L’Oréal Paris, has finally decided to fill the gap, offering eco-friendly haircare products that not only are gentle on the environment, but also are packed with scientifically developed natural ingredients that clean, condition, treat and beautify your tresses. (No more ethical quandaries about having to choose between nature’s beauty and your own!)
Late last month, Garnier — which from its start has always been about sustainability, responsible sourcing and natural ingredients — took one giant step toward making this a better (and more beautiful) world for everyone with the introduction of its new Fructis Oil Repair Triple Fortifying Shampoo and Fructis Oil Repair Triple Fortifying Conditioner.
These two products, sold in Mexico as Garnier Fructis Oil Repair 3 Recarga Nutritiva Shampoo Fortificante and Garnier Fructis Oil Repair 3 Recarga Nutritiva Acondicionador Fortificante, respectively, are not only packed with three hair-nourishing oils (avocado, coconut and argan), plus a bevy of natural fruit proteins, to quickly revitalize dry, damaged hair and leave it healthier, shinier and softer to the touch, but come in the first-ever 100 percent recycled — and recyclable — packaging.
There will also soon be a Garnier Fructis Repair 3 Recarga Nutritiva oil to nourish hair day-in-and-day-out.
And the end-to-end sustainability of the recycled and recyclable packaging of these new Garnier products is just the beginning.
Part of the broader Garnier Green Beauty program, these new product packagings are the prototypes of an aggressive sustainability campaign what will soon be the universal packaging standard for all Garnier Fructis haircare products.
As the world leader in natural beauty-care products, the 100 percent cruelty-free company has taken the opportunity to help create a positive impact by leading the way toward sustainable beauty that’s accessible to all through a five-step engagement plan.
The first step in that plan is greater solidarity in sourcing.
This program, which began in 2018 with the brand empowering local 670 communities worldwide, gives people typically excluded from the job market access to work and a sustainable income, with the implementation of fair trade practices across the supply chain.
Garnier also provides training to improve marginalized farmers’ skills in agriculture and give them the latest knowledge on organic farming. By 2025, Garnier predicts that it will have empowered 800 communities worldwide.
The next step in the Garnier sustainability platform is the brand’s commitment to green sciences and green formulas.
In 2019, Garnier’s new shampoos and haircare formulas reached an average of 91 percent biodegradability, and when the company selects its suppliers, it always takes into consideration ethical issues, environmental impact and social factors.
Its ingredients are always produced and harvested in a responsible and sustainable way.
Step Three has to do with the use of recycled and recyclable packaging, and that is exactly where the new Garnier Fructis bottles come into play, pioneering the way for the company’s no-waste packaging goal. By 2025, Garnier is aiming to use zero virgin plastic in packaging, leading to a savings of 37,000 tons of plastic every year.
And that very same year, all Garnier packaging will also be either reusable, recyclable or compostable.
Step Four is about the use of renewable energies (i.e., the elimination of carbon footprints), and this is an area where Garnier has already made significant strides.
Since 2005, the brand’s industrial sites and distribution centers have cut water usage by 45 percent and reduced CO2 emissions by 72 percent. By 2025, 100 percent of Garnier’s industrial sites are slated to be carbon neutral.
And with Step Five, Garnier is working to undo some of the environmental damage that has already taken place in the world, by partnering with Ocean Conservancy and Plastics For Change to help reduce the social impact of plastic pollution.
Which brings us back to the topic of Garnier Fructis Oil Repair Triple Fortifying Shampoo and Fructis Oil Repair Triple Fortifying Conditioner.
By the end of this year, virtually every Fructis plastic bottle will be made from recycled plastic that, in turn, can also be recycled.
It is worth noting that most of the plastic Garnier uses is polyethylene terephthalate (PET) and other easily recycled plastics.
And to help get customers involved in this crucial program, Garnier is setting up at least four recycle booths in Mexico City — one is already up in Colonia Polanco — where people can turn in their plastic bottles in exchange for credits for future purchases of the brand. (How’s that for recycling?)
And as for the new Garnier Fructis Oil Repair Triple Fortifying Shampoo and Conditioner, they really work, leaving your hair soft and silky with a radiant glow and your environmental conscience as clean as the driven snow.