By THE PULSE NEWS MEXICO STAFF
Thanks to an expanded winter snowfall and low temperatures during the first half of March, Aspen Snowmass announced this week that it will extend its 75th anniversary ski season at Aspen Mountain through Sunday, April 24.
Aspen Snowmass has made a special effort to attract Mexican tourists this year after the number of visitors from Mexico dropped by more than 30 percent in 2020 and 2021 compared to previous years due to the covid-19 pandemic and sanitary requirements for international travel.
Consequently, Aspen is hoping to cash in on the extended ski season by attracting Mexican skiers with special promotions like free ski passes for kids and reduced lift rates.
Although the scheduled closures for Aspen Snowmass resort’s other three mountains will remain unchanged (Buttermilk will close on April 3, Aspen Highlands on April 10 and Snowmass on Sunday, April 17), the extended season on Aspen Mountain means one extra week of spring skiing.
Aspen reported 173 inches of snow so far this season, which although not as high as its historic average of 300 inches, has allowed it to benefit from a snow bonanza.
March is typically one of Aspen’s biggest ski months, and its overlap with spring break vacations make it a popular time for late-season skiers, particularly Mexicans.
The new closing weekend at Aspen Mountain will include an array of special events, including music, food and drink festivals, as well as family-oriented activities.
All season passes will be extended to be valid through April 24.