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After several years of absence in the Mexican market, the Louisiana Tourism Office announced Monday, May 9, that it has again hired a representative in Mexico City.

“We have reviewed the statistics and behavior of the Mexican traveler in recent months, and we see a great opportunity in this market,” explained Louisiana Lieutenant Governor Billy Nungesser, who is in charge of the state´s Department of Culture, Recreation and Tourism.

“Louisiana offers everything that the demanding Mexican traveler is looking for when they want to enjoy a great experience: interesting history, unique culture, breathtaking nature, activities for children, exquisite food, vibrant music and exciting nightlife. Oh, and as if that wasn’t enough, Louisiana is also famous for its traditional southern hospitality, and we want all Mexicans to come visit us. This is why we have decided to once again have a constant presence in Mexico through a representative.”

That representative is Travel Pie, a Mexican-based global tourism marketing and strategic communication company founded more than 24 years ago by Sophia Aguilar.

Travel Pie previously represented Louisiana in Mexico for nearly 18 years.

Louisiana is geographically close to Mexico and there are numerous connecting flights through Houston or Dallas to any of the state’s seven airports, including the Louis Armstrong International Airport in New Orleans, Aguilar noted.

“The vast offer of its largest and most emblematic city, New Orleans, includes endless attractions, tours, museums, restaurants and festivals for all tastes and all ages,” she said.

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