Trending Beauty (What’s New, What Works)

Photo: iStock

By THÉRÈSE MARGOLIS

Garnier’s Obao Tattoo Mujer deodorant just got a new product ambassador and spokesperson, the super-versatile and always-energetic Mexican singer, ballerina, flamenco dancer, athlete and television personality María José, also known as La Josa.

Mexican singer María Jose, also known as La Josa. Photo:
María José

The former Kabah vocalist and solo star of six studio albums, La Josa is today one of Mexico’s most successful and beloved singers on an international lever. “We are delighted that María José is the new image of Garnier Obao Tattoo Mujer,” said Garnier brand director in Mexico Elisabeth Czerczuk Hottier, adding that La Josa’s vibrant image and uncompromising style “embody the essence of our product better than anyone.”

A native of Mexico City, the 46-year-old María José has had a string of solo hits  that have earned her more than 200 million streams on Spotify, becoming one of the country’s most-recognizable and important female singers, with a fan base of fans of more than 7.6 million followers on social networks. She was also a coach for La Voz México in 2021.

Photo: Garnier Obao Tattoo

As for Garnier’s Obao, the brand is 100 percent Mexican in origin, and the Number 1 roll-on antiperspirant deodorant nationwide.

Known for its luxurious, long-lasting fragrances and up to 48 hours of protection, Obao Tattoo — available for both men and women — is made for those who take on the world and never give up, ready to face whatever life brings them while maintaining the confidence of freshness.

Obao Tattoo for men is fronted by Mexican soccer great (and heartthrob) Miguel Layún.

Keto Sweetener

It’s the latest craze in the bodybuilding and body-perfecting world, and it is taking athletes and hardcore health freaks by storm.

Pulse News Mexico photo/Thérèse Margolis

The ketogenic diet (or keto diet, for short), is a low-carb, high-fat diet that can help you lose weight and improve your health. And, unlike a low-carb diet, allows you to eat fats with a moderate intake of protein-

Essentially, keto means the body switches into ketosis and begins using fat instead of glucose for fuel. While low-carb diets limit the amount of carbohydrates consumed, especially simple and refined ones found in sugary foods, pasta and bread, they do not produce ketosis, so the body will first use the glucose stored as energy, then move onto fat for fuel.

Consequently, ketogenic diets produce much faster and noticeableresults, and they have even been linked to benefits against diabetes, cancer, epilepsy and Alzheimer’s disease.

Now, the Mexican Grupo Zarpat, which recently grabbed health headlines for its environmentally sound Green Doctor line of beauty and hygiene products, has come out with its own line of keto diet products.

Pulse News Mexico photo/Thérèse Margolis

My Keto Lifestyle’s fruit-based Monke Alulosa sugar-free powdered sweetener, made from allulose (which is has 90 percent fewer calories than sucrose, but is almost as sweet), and Monke Monk Fruit liquid sweetener are now available online and at select pharmacies and healthcare distributors throughout Mexico.

These nature-based sugar substitutes have the taste, but contain minimal calories and carbs, so the perfectly complement a keto diet.

Although 70 to 84 percent of the allulose you consume is absorbed into your blood from your digestive tract, it is eliminated in the urine without being used as fuel, so it essentially has not caloric value.

Moreover, allulose does not raise blood sugar or insulin levels, and early research suggests that it also has anti-inflammatory properties, which may help prevent obesity and reduce the risk of chronic disease.

No wonder keto diet junkies are lining up in droves to buy these new sugar-free sweeteners.

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