Author Archives: amilcarrierayahoocom

Financial Focus

Cartoon Characters Banned for Food Packaging in Mexico By AMILCAR RIERA Starting on April 1, packaged food items in Mexico bearing warning labels will no longer be able to showcase cartoon characters in advertisements and in their packaging. This will constitute the next step in the government’s food warning label law, implemented in 2020, to curb the consumption of junk

Read more

Financial Focus

  Let There Be Trademarks By AMILCAR RIERA Corporate brands can be easily recognized by their logos, shapes, colors or even scents. When you see a well-known product, you can immediate differentiate it from its competitors by its logo, such as in the case of Apple, Coca-Cola or Chanel.  Marketing professionals in charge of brand positioning will go to great

Read more