Let There Be Trademarks By AMILCAR RIERA Corporate brands can be easily recognized by their logos, shapes, colors or even scents. When you see a well-known product, you can immediate differentiate it from its competitors by its logo, such as in the case of Apple, Coca-Cola or Chanel. Marketing professionals in charge of brand positioning will go to great
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E-Commerce: The Digital Dash for Domination By KELIN DILLON Businesses of all walks of life have suffered as coronavirus has brought economic hardships upon the globe, and the fashion industry has been no exception to covid’s ever-expanding grasp. Many designers have been pushed toward innovation, creating out-of-the-box runway shows and fresh social media content to generate buzz among a generation
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