Mexican Brand Breaks into Asian-Dominated Variety Retail Market
By THÉRÈSE MARGOLIS Move over Miniso and Mumuso. There’s a new kid on the low-cost variety and retail chain store block, and unlike some Asian brands that try to disguise their Chinese origins by having all their staff greet customers with a Nipponese “aregato,” this company is proud of its roots. The new Ideën Stores brand is a 100 percent Mexican-owned
Read more