Photo: Casaideas

By THÉRÈSE MARGOLIS

Grupo Gigante is on a roll.

On Thursday, April 27, it opened its second Casaideas home goods store in Mexico, this time inside Mexico City’s Parque Delta shopping mall.

And on Friday, April 28, the group opened its third store in Mexico City’s southern region at the Gran Terraza Coapa mall.

Just four days earlier, the Mexican Grupo Gigante conglomerate, whose portfolio of enterprises also includes the likes of the Office Depot, SuperPrecio and Toks chains, inaugurated its first Casaideas store inside the Miyana shopping mall in the capital’s tony Colonia Polanco.

First established in Chile in 1993, the Casaideas line, which offers upbeat, sustainable and affordable home décor items with a focus on local sourcing (90 percent of the brand’s designs come from Chile), has already taken hold across that South American nation with 40 stores nationwide, as well as in Colombia, with 13 stores, and Bolivia, with six.

Representatives of Grupo Gigante, which has a 50 percent share of the brand and sole subsidiary rights in Mexico, told Pulse News Mexico that the group intends to open an additional six Casaideas stores this year (four more in Mexico City and two in Guadalajara), as well as an e-commerce site, and then expand even further accross Mexico in 2024.